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Rothco Camobloge

August 19, 2010

Rothco's Inaugural Partner Profile - Abraham Perkowski, OutInStyle.com

Interestingly enough, Abraham Perkowski started off his business, Out in Style, as a hobby. In 1994, back in the days before Ebay and Amazon, he started a website (yes, there were a few websites back then) with only a few dozen items, just to see what might come of it. Fortunately, this experiment turned into a success.

There were obstacles along the way. Many new businesses began with the same ideas as Abe’s, and, as the competition grew. More “basement websites” opened and who competed on price alone. Out in Style prides itself on their customer service. Close personal attention is given to each and every order. All orders ship within one business day and are reviewed by a minimum of two supervisors, and every customer is assigned a personal salesperson regardless of dollar amount. Over the years, Out in Style has learned what their customers are looking for and they do their best to provide exactly that... Read More

Art Institutes InSite

April 28, 2010

Military Fashion Ranks High in Style

Sailor stripes and camouflage are back for another tour of duty on the runway.

Military-style jackets and coats are available this season from Marc Jacobs, Juicy Couture, and Calvin Klein as well as mass manufacturers like Old Navy. In March, Vogue published a spread on military fashion, explaining how “heavy duty utility pieces in khaki and olive make up a distinguished urban uniform that commands the season’s attention.” The trend also applies to menswear, influencing everything from suit jackets to cufflinks.

“Military fashion is a style that you can’t miss with,” says Paula Taylor, Fashion Instructor at The Art Institute of Tucson. “It’s not something that you have to totally rework to make it look sharp.”

Lines this year suggest a more feminine twist — shorter hemlines and ruffles, for example — on the standard nautical and military fashion looks. That’s a departure from the functional fashion that initially made the military look popular with civilians, according to Melissa Manuel, Fashion & Retail Management Instructor at The Art Institute of Atlanta.

“In years past, military-inspired clothing maintained many of the original masculine style elements,” she adds. “However, many fashion designers have taken the liberty to incorporate military inspired design elements into garments with more feminine silhouettes. Other designers have taken the original military style lines and translated these garments to show more feminine flare.”

Those designers, Manuel says, are using camouflage, khakis, aviator jackets, epaulets, and more as part of their collections this season. Civilians have embraced military fashion trends for decades, she says, and the style’s popularity often tracks with the cycle of U.S. wars.

“Military styles typically reflected social moods of the people during war time — whether in protest or support,” Manuel adds.

Whatever the reason, the military fashion trend is thriving today. Abraham Perkowski is president and founder ofOutInStyle.com, a company originally started in 1994 to serve the needs of outdoorsmen. He says the camouflage and street fashion the company began selling about 10 years ago makes up about 75% of his orders. And he expects that number to grow.

“Camo just keeps growing more popular each year,” he adds. Perkowski did notice, though, that his sales spiked during Desert Storm and after Sept. 11, 2001, which would suggest there is some tie between military fashion and patriotism.

Others aren’t so sure about the patriotism link. Tania Braukämper, the editor of fashionising.com, says the reemergence of military fashion stems partly from its association with the 80s era. Fashion from that decade has made a comeback, she says. Plus, military campaigns such as the Iraq War have influenced fashion by making the military style topical, not necessarily because people take a political position on a particular war.

“Wars have existed throughout time,” Braukämper adds. “So there will always be designers embracing the military look.”

Because the war is on the mind of civilians — and designers — it is only natural that military fashion lends itself to the fashion conscious. That’s partly because it’s already a part of our collective conscious, Taylor says.

“I don’t think it hurts that we’re obviously at war and these photos of the military are constantly in our consciousness, but I think it’s also got a proven track record,” says Taylor. “It’s functional enough that a working woman can wear it but also be hip”

Because the military style has become such a staple in the fashion community, Manuel says it provides a creative challenge for designers to “re-interpret military-inspired designs while incorporating their signature design elements to invent a style that is uniquely their own.”

As with the newer feminine twists on the look, military fashion has constantly evolved. For example, Taylor says that a couple of years ago, military fashion featured much more layering than the current stylized pieces coming down the runway. Simpler, it would seem, is better this season for military fashion.

“Now it's about army greens and neutral tones, and practical materials like leather, canvas, mesh, wool, and cotton,” Braukämper says. “So the feminine twists are the perfect way to turn those practical elements into a high-fashion trend.”



SOURCE: Art Institue InSite http://insite.artinstitutes.edu/military-fashion-ranks-high-in-style-22473.aspx

Business Wire

March 15, 1999

Outdoors and Military Gear Internet Site Exploding atthe Seams.

BROOKLYN, N.Y.--(BUSINESS WIRE)--March 15 1999--

The US's largest retailer for camping and law enforcement clothing

goes on-line to meet huge demand for army, navy, and camo fashions:

25,000 per week flock to the internet to buy military apparel

What is selling on the Internet these days besides computers and books?

According to recent figures from OutInStyle.com, 25,000 per week are coming to shop for military clothes. Business is so hot OutInSyle.com just added a 24 hour LIVE order desk. Growth has been rapid for this business started not long ago out of the founder's home.

"Since we opened our Internet SuperStore in June we've been flooded with enthusiastic response," says Abraham Perkowski, president of Out In Style. Customers browse the Brooklyn-based Internet store and place orders without ever having to leave the comfort of their home or office.

Time Out New York Magazine recently rated Out in Style, Inc. the runner up for the Best Online Clothing Store Award for 1998.

Out In Style is described as THE source for retail and wholesale Army, Navy, Outdoor, Camping apparel and gear. Perkowski notes, "Internet shopping is quickly becoming the wave of the future. Our online SuperStore provides us with an effective method of reaching the world wide market more cost effectively." The firm then shares those savings with customers.

NY Daily News

July 25, 1999

Net Values

By Carol Day

Sunday, July 25th 1999, 2:10AM

Camo, short for camouflage wear, is high style in some circles, and Out In Style - the country's largest retailer of camping, Army, Navy and camouflage clothing - carries camo fashions in more than 24 colors and fabrics.

"We've quickly earned a reputation for providing quality apparel and gear at low cost to the public. We back that up with a policy of providing responsive customer service," said store president Abraham Perkowski.

Out In Style is located in Brooklyn, but don't look for the storefront - it's on the Net at www.outinstyle.com.

In addition to a full catalogue of military and outdoor apparel and gear, the online store also offers three new specialty sections: Security & Law Enforcement, GI Junior (children's sizes) and a unique line of women's camo fashions. You can find bags and backpacks, rain gear, tents, books, watches and survival wear and gear.

Shoppers click to select a department to shop in, and then see featured selections as well as discounted monthly specials. In addition to this month's "blowout" pricing on selected clothing and accessories, Out In Style will include a free sweater with orders of more than $50 placed this month while supplies last, as well as a free mousepad with all orders. A newsletter highlights new items and special sale prices.

Click on the monthly specials link and find deals like the official U.S. Navy SEALS Dive Watch, water resistant to 660 feet, for $149.95. The site's lowest price ever on genuine GI combat shorts, in 14 colors and sizes small to 2XL, is $18.95. If you are venturing to mosquito country, check out the genuine GI deluxe headnet with frame, a sort of mosquito net for your head, for $6.95 this month only. For infants who want to get in a military mood even before they can say "GI Joe," there's a baby-sized "onesie," in two colors (metro/city or woodland camo), on special for $4.95. Later in life, baby can dress in style in the genuine GI battle dress uniform - made in the U.S. and selling for $23.95.

PR Web

November 15, 1999

Looking for something different for holiday gift giving?
Be the first one on your block with a rastaflage or mochaflage or came t-shirt.


Out In Style, Inc.
DBA: The Army Navy & Camo Superstore
1904 New York Avenue
Brooklyn, NY 11210
http://www.OutInStyle.com

Contact: Abraham Perkowski
(800)906-6717
fax: (718)253-5323
email: Sales@OutInStyle.com

For immediate release.

LOOKING FOR SOMETHING DIFFERENT FOR HOLIDAY
GIFT GIVING? BE THE FIRST ON YOUR BLOCK WITH A RASTAFLAGE OR MOCHAFLAGE OR CAMO T-SHIRT.

OutInStyle.com, the Net’s top military and outdoor apparel site serves up over 5,000 items in an unparalleled selection for online shoppers.

Brooklyn, NY--Seen someone in battle dress uniform or fashionable camouflage lately? Chances are they get their clothes from OutInStyle.com. The Internet's leader in
military apparel and related outdoor items receives over 10,000 visitors a week who come to browse through thousands of items at the lowest prices on earth.

Prices are so low one supplier eventually refused to do business with them.
“We have an extremely low margin -- our prices are better then competitive - I have not yet found ANY item sold for less anywhere!” says OutInStyle president Abraham Perkowski.

Online customers browse through hundreds of pages of often hard-to-find clothing, accessories, and outdoor equipment ranging from uniforms to camping equipment to water purification tablets and a full line of products designed specifically for a possible Y2K disaster.

“NO WHERE else can you fine this kind of color selection!” beams Perkowski. “We feature 24 DIFFERENT patterns/colors of Camo
from bright colors like Lime Green Camo , Electric Blue Camo, Savage Orange, Red & Stinger Yellow Camo to new patterns like Mochaflage, Guerillaflage, Rastaflage & Midnite Tiger Stripe.” All this is in
addition to the traditional Woodland Camo & Six solid colors!

OutInStyle.com also attracts interest with their popular monthly contests. Place an order and you will automatically be placed in two monthly drawings. The Grand Prize is a complete refund for your order or $100 cash, whichever is greater.
"The more you order, the bigger the refund," says Abraham Perkowski, president of OutInStyle.

In addition, visitors are also eligible to win the First Prize, a $50.00 gift certificate that can be used to buy anything in the online catalog valued up to $50.00. There is also a "No Purchase Necessary" method to enter for visitors who use the "recommend it" box to refer a friend to the site. Each referral receives one entry in the drawing plus a chance to win a Palm III (tm) Organizer from 3Com.

Out in Style, Inc. also publishes a free monthly newsletter listing special prices & new arrivals. Subscribe to the newsletter free at the web site.

Perkowski says that OutInStyle's vast selection means the entire family can enjoy army, navy, and camo fashions. "Besides the vast selection of
footwear, headwear, jackets & thermals, we have the G.I. Junior line, as well
as infant wear, everything from diaper covers to camo bibs". In-stock sizes
range from infant to adult 5XL. Women can buy everything in Camo including
Skirts, Dresses & even Bikini Swimsuits!

OutInStyle.com is currently spotlighting XTREME FATIGUES, a popular line made in the United States.
They are full, baggy JNCO style cut with super-wide legs, kneed-hi cargo pockets, poly/cotton, waist tabs, and button fly.

The online firm insists that customers feel confident that their shopping experience and order process are completely secure.
OutInStyle.com is a member of ten (10) web monitoring services including the BBB, Bizrate and the Public Eye. All customers enjoy the 30 day return policy - no questions asked. To top it off, a free gift
is included with every order!

Business Wire,

November 18, 1999

This Year, Santa Will Be Bringing Mochaflage, Guerillaflage and Rastaflage Don't Miss Out

BROOKLYN, N.Y.--(BUSINESS WIRE)--Nov. 18, 1999--

OutInStyle.com, the Net's top military and outdoor apparel site, serves up over 5,000 items in an unparalleled selection for online holiday shoppers.

Seen someone in battle dress uniform or fashionable camouflage lately? Chances are they get their clothes from OutInStyle.com. The Internet's leader in military apparel and related outdoor items receives over 20,000 visitors a week who come to browse through thousands of items at the lowest prices on earth. The site is an often cited example of how the Net can give consumers much wider variety while lowering overhead.

Prices are so low, one supplier eventually refused to do business with them. "We have an extremely low margin -- our prices are better than competitive -- I have not yet found any item sold for less anywhere!" says OutInStyle General Manager David Perkowski.

Online customers browse through hundreds of pages of often hard-to-find clothing, accessories and outdoor equipment ranging from uniforms to camping equipment to water purification tablets, and a full line of products designed specifically for a possible Y2K disaster.

"Nowhere else can you fine this kind of color selection!" beams Perkowski. "We feature 24 different patterns/colors of Camo from bright colors like Lime Green Camo, Electric Blue Camo, Savage Orange, Red & Stinger Yellow Camo to new patterns like Mochaflage, Guerillaflage, Rastaflage & Midnite Tiger Stripe. All this is in addition to the traditional Woodland Camo & Six solid colors!"

OutInStyle.com also attracts interest with its popular monthly contests. Place an order and you will automatically be placed in two monthly drawings. The Grand Prize is a complete refund for your order or $100 cash, whichever is greater. "The more you order, the bigger the refund," says Perkowski.

In addition, visitors are also eligible to win the First Prize, a $50.00 gift certificate that can be used to buy anything in the online catalog valued up to $50.00. There is also a "No Purchase Necessary" method to enter for visitors who use the "recommend it" box to refer a friend to the site. Each referral receives one entry in the drawing plus a chance to win a Palm III (TM) Organizer from 3Com.

Out in Style, Inc. also publishes a free monthly newsletter listing special prices & new arrivals. Subscribe to the newsletter free at the Web site.

Perkowski says that OutInStyle's vast selection means the entire family can enjoy army, navy and camo fashions: "Besides the vast selection of footwear, headwear, jackets and thermals, we have the G.I. Junior line, as well as infant wear, everything from diaper covers to camo bibs."

In-stock sizes range from infant to adult 5XL. Women can buy everything in Camo including skirts, dresses and even bikini swimsuits!

OutInStyle.com is currently spotlighting XTREME FATIGUES, a popular line made in the United States. They are full, baggy JNCO style cut with super-wide legs, kneed-hi cargo pockets, poly/cotton, waist tabs and button fly.

The online firm insists that customers feel confident that their shopping experience and order process are completely secure.

OutInStyle.com is a member of 10 Web monitoring services including the BBB, Bizrate and the Public Eye. All customers enjoy the 30 day return policy -- no questions asked. To top it off, a free gift is included with every order!

SOURCE: DigitalWork (http://www.digitalwork.com)

WHERE SMALL BUSINESS GOES TO WORK

Internet Retailer

January 14, 2002

OutInStyle adds a new executive

CONTACT: Abraham Perkowski CONTACT: Jack Gold Phone: (718) 258-0124 (888) 667-3453 Fax: (718)421-1833 Email: jack@outinstyle.com FOR IMMEDIATE RELEASE: BROOKLYN, NY - Jan. 1st 2002- OutInStyle.com, the internet’s top military, outdoor, and camouflage website, undergoes major changes in the face of recent growth.

Out In Style, Inc. is proud to announce the recent acquisition to its executive staff of MR. JACK GOLD as Vice President. Jack brings with him over ten years of expertise & experience in customer service with the past 5 years dedicated to Cyber Service, focusing on the needs of the internet shopper.

When asked why he joined Out In Style, Vice President Jack Gold explains, "I was introduced to a company that has been in the black since 1996, while I’ve watched most other dot coms show downward trends, and many close their virtual doors." "My research indicated that the reason Out in Style’s sales double each year is the direct result of a business ethic that focuses on low prices and customer service, and not on advertising and glitz." Indeed, Out In Style boasts over 25,000 visitors to it’s website per week, ALL of whom were directed there by search engines, past experience, or at the behest of family and friends who are already satisfied customers. President Perkowski refers to his method as a "complete repeat feat" since the entire clientele is made up of repeat customers and their referrals. "Word-of-mouth advertising," says Perkowski, "Is the most honest and reliable advertising there is." Out In Style is committed to the repeat customer and his colleagues and therefore treats each new customer as an old valued customer. "I have studied Abraham’s method," stated Gold, "And I see that as soon as a customer enters the website, the staff at Out In Style, is already initiating a positive customer relationship."

This can be the reason that they are rated #1 or have receive top honors by all web monitoring services. "Excellent customer service is not just our #1 priority, it is THE ONLY way we will do business" states Abraham Perkowski, President of Out In Style. "If an item is out of stock, the customer will get a personal phone call from our sales team with suggestions on substitutions, if available". "We`ve quickly earned a reputation for providing quality apparel and gear at extremely low cost to the public. And we stand behind our merchandise with a policy of providing responsive customer service, and offer a full money back guarantee" All orders are shipped within 24-48 hours for a LOW flat rate, no guesswork or outrageous shipping costs.

In a random unbiased comparative price analysis performed by an independent agency, OIS came out ahead of the competition for both item availability & lowest delivered prices. Backed by a no question asked, 30 day money back guarantee and an inventory of over 5,000 products, sales have climbed as high as their customer satisfaction ratings. OutInStyle.com is a member of 10 Web monitoring services including the BBB, Bizrate and the Public Eye.

"I am very excited about joining the Out In Style team," says Gold, "It is a family oriented company, owned and operated by warm caring people, whose goal is to offer the best customer service around."

Customer loyalty and involvement are fortified with a free monthly Newsletter that highlights new items and offers members special sale prices. Currently customers receive a free gift with all orders.

Prices are so low, one supplier eventually refused to do business with them. "We have an extremely low margin -- our prices are better than competitive -- I have not yet found any of our items sold for less anywhere!" says Out In Style General Manager Fred Fields.

"Nobody else offers this kind of color selection!" beams Perkowski. "We feature 24 different patterns/colors of Camouflage clothing from bright colors like Lime Green Camo, Electric Blue Camo, Savage Orange, and Red & Stinger Yellow Camo to new patterns like Mochaflage, Guerillaflage, Rastaflage & Midnite Tiger Stripe. All this is in addition to the traditional Woodland Camo & Six solid colors!" Out In Style, Inc. carries a full catalogue of Military, Outdoor, Camping apparel and gear with Camo fashions in sizes infants to Adult 5XL. The online Superstore also offers three new specialty sections - Security & Law Enforcement, a "G.I. Junior" section devoted to children’s sizes of popular Camo outfits, and a unique line of Women`s Camo fashions where you will find everything from Camo full length dresses to Camo Swimsuits.

To browse the Out In Style Superstore for the lowest prices on everything camouflage, bags & backpacks, tents & cots, boots & footwear, camping & outdoor supplies, Security & Law Enforcement, G.I. Junior, Children & Women`s Camo fashions, visit Out In Style online at http://www.outinstyle.com .

E Releases

July 23, 2009

Leading Camping and Military Supply Store Out In Style, Inc. Turns Down Buyout Bids, Remains Under Original Ownership

BROOKLYN, N.Y., July 23, 2009 — For the last 15 years, Abraham Perkowski has quietly been building Out In Style, Inc. (OIS, http://www.outinstyle.com) into an online outdoor products powerhouse with local, state and federal government contracts and a thriving manufacturing operation. So it should come as no surprise that Perkowski has received offers to purchase OIS. But for now, at least, the company remains in Perkowski’s hands.

On the retail side, OutInStyle.com carries more than 20,000 camping, hunting, law enforcement and military products and more than 10,000 clothing items from major apparel brands, including Propper, Alpha, Liberty and Rothco. From disaster relief and first-responder gear to survival and safety gear and summer camp supplies, the site offers just about everything outdoor- and military-related. Thanks to its warehouses in California, Illinois and New York, OutInStyle.com is able to fulfill orders quickly and with responsive customer service.

The OIS manufacturing arm makes 600-pound-rated king-sized folding cots and 500-pound-rated deluxe military-style folding cots. The company also manufactures and exclusively distributes the POP UP bathroom/shower/changing room and the patented folding stool/toilet. The U.S. government is one of OIS’s largest contracts, particularly during disasters, and wholesale accounts are available.

Thanks to a loyal client base that has grown steadily over the years, OIS is in the position to make changes that slightly reduce its profits but make outdoor products more affordable to consumers and retailers alike - a necessity in the current recession, according to Perkowski. The company has just slashed prices site-wide at OutInStyle.com to its lowest margins ever and has implemented a new program, dubbed “Deal of the Day,” wherein one item each day is featured on OutInStyle.com at below wholesale cost. Perkowski said it is his company’s way of pitching in and making the slow economy a little easier to weather.

So will Perkowski entertain future offers for Out In Style, Inc.? “I’m not willing to hand over the keys unless it would be worth it,” Perkowski explained. “OIS is my baby, and I would not consider releasing it unless I knew it would be in good hands. The bottom line is that I’m going to do whatever is best for the company and its customers. If that means selling, then we’re open to that possibility. But it would take a pretty special offer to convince me OIS would be better off under new ownership.”

To view the entire line-up of camping, hunting, military, first-responder and disaster relief supplies and clothing available from Out In Style, Inc., or to learn more about the company, visit http://www.outinstyle.com.

Contact:

Abraham Perkowski
Out In Style, Inc.
718-258-0124 ext 201
abe@outinstyle.com
http://www.outinstyle.com

E Releases

August 11, 2009

Out In Style, Inc. Launches ‘Disaster Relief Insurance Plan’ for Government, State and Local Municipalities

New program comes to the rescue with affordable, emergency relief supplies and free storage opportunities

BROOKLYN, N.Y., Aug. 11, 2009 — It’s hurricane season, a ripe reminder of the risks that communities face when the big storms hit. The repercussions of being poorly prepared can wreak financial and personal havoc on those living in a hurricane’s path. Not being ready can also take a toll on governments, which often struggle with meeting the great, sudden demand for emergency resources - exactly why OutInStyle.com has come to the rescue with its newly launched “Disaster Relief Insurance Plan,” also known as the “CYA” or “Cover Your A**” Program.

Out In Style, Inc. (OIS, http://www.outinstyle.com), an Internet-based portal for more than 30,000 camping, hunting, law enforcement, military products and clothing items, also specializes in disaster relief, first-responder, survival and safety gear. Through its CYA Program, government, state and local municipalities can now pre-purchase a set quantity of disaster-relief products, and OIS will actually store those cots for free.

In addition, OIS will double the order at no immediate charge. When disaster strikes, OIS ships what’s needed from its Illinois warehouse, ensuring speedy delivery of supplies. With the CYA program, there are no minimums for withdrawal of supplies, so customers can take as many as are needed, on an as-needed basis.

“Out In Style receives bid requests daily from agencies that want prices for 10,000 cots in case of emergency,” says Abraham Perkowski, Out In Style’s president. “We repeatedly explain that although we can quote a price, we cannot guarantee stock when they need it. For example, with Hurricane Katrina, we sold 30,000 cots in just one day, and our stock was quickly exhausted. The problem is that, until now, these agencies haven’t had the space to store them in advance, and since demand and price spike during emergencies, they can’t afford to buy what they need on short notice. Our CYA Program ensures key supplies are affordable and immediately ready for shipment.”

Of note, Shelter Pak(TM) (http://www.shelterpak.com) is one of OIS’s newest product additions and is now being promoted through the CYA Program. The first all-in-one solution of its kind, Shelter Pak(TM) simplifies procurement and deployment by providing all non-food essentials in a single product.

Developed by the experts at Unified Logistics, the Pak is certified and tested for reliability under a wide range of conditions. The Shelter Pak is actually three “Paks” in one - the Storage Pak(TM), the Shelter Pak(TM) and the Comfort Pak(TM) - and includes emergency necessities, such as: a heavy duty (500 lb. test) flame/mildew-retardant cot; a 60″ x 80″ wool-blend, flame-retardant blanket; two patented “fold flat” inflatable fleece-lined pillows; and a toiletry kit.

For more information about Out In Style’s CYA program, call 1-888-667-3453 or e-mail sales@outinstyle.com, and reference the “CYA” Program. To view OutInStyle.com’s comprehensive product offering, visit: http://www.outinstyle.com.

Contact:

Abraham Perkowski
Out In Style, Inc.
718-258-0124 ext. 201
abe@outinstyle.com

 

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