Our Blog

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Rothco Camobloge
August 19, 2010

Rothco's Inaugural Partner Profile - Abraham Perkowski, OutInStyle.com

Interestingly enough, Abraham Perkowski started off his business, Out in Style, as a hobby. In 1994, back in the days before Ebay and Amazon, he started a website (yes, there were a few websites back then) with only a few dozen items, just to see what might come of it. Fortunately, this experiment turned into a success.

There were obstacles along the way. Many new businesses began with the same ideas as Abe’s, and, as the competition grew. More "basement websites" opened and who competed on price alone. Out in Style prides itself on their customer service. 

Art Institutes InSite
April 28, 2010

Military Fashion Ranks High in Style

Sailor stripes and camouflage are back for another tour of duty on the runway.

Military-style jackets and coats are available this season from Marc Jacobs, Juicy Couture, and Calvin Klein as well as mass manufacturers like Old Navy. In March, Vogue published a spread on military fashion, explaining how "heavy duty utility pieces in khaki and olive make up a distinguished urban uniform that commands the season’s attention." The trend also applies to menswear, influencing everything from suit jackets to cufflinks.

"Military fashion is a style that you can’t miss with," says Paula Taylor, Fashion Instructor at The Art Institute of Tucson. "It’s not something that you have to totally rework to make it look sharp."

Lines this year suggest a more feminine twist -- shorter hemlines and ruffles, for example -- on the standard nautical and military fashion looks. That’s a departure from the functional fashion that initially made the military look popular with civilians, according to Melissa Manuel, Fashion & Retail Management Instructor at The Art Institute of Atlanta.

E Releases
August 11, 2009

Out In Style, Inc. Launches ‘Disaster Relief Insurance Plan’ for Government, State and Local Municipalities

New program comes to the rescue with affordable, emergency relief supplies and free storage opportunities

BROOKLYN, N.Y., Aug. 11, 2009 -- It’s hurricane season, a ripe reminder of the risks that communities face when the big storms hit. The repercussions of being poorly prepared can wreak financial and personal havoc on those living in a hurricane’s path. 

E Releases
July 23, 2009

Leading Camping and Military Supply Store Out In Style, Inc. Turns Down Buyout Bids, Remains Under Original Ownership

BROOKLYN, N.Y., July 23, 2009 -- For the last 15 years, Abraham Perkowski has quietly been building Out In Style, Inc. (OIS) into an online outdoor products powerhouse with local, state and federal government contracts and a thriving manufacturing operation. So it should come as no surprise that Perkowski has received offers to purchase OIS. But for now, at least, the company remains in Perkowski’s hands.

On the retail side, OutInStyle.com carries more than 20,000 camping, hunting, law enforcement and military products and more than 10,000 clothing items from major apparel brands, including Propper, Alpha, Liberty and Rothco. From disaster relief and first-responder gear to survival and safety gear and summer camp supplies, the site offers just about everything outdoor- and military-related. 

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